Since Instagram debuted in October 2010, photo-fiends have flocked to the image-centric social network in droves to capture, filter and share hundreds of millions of pictures.
With more than 150 million active monthly users liking, commenting on and reposting their favorite images, some of the world’s leading brands and companies have turned to the network to engage with consumers. While some companies have found a winning formula for posting engaging images, others are still struggling to get a grasp of the network. We took a look at how three big brands are using the platform to determine which accounts are doing and whicj accounts could use a little work.
When it comes to celebrating community, Starbucks gets it right on Instagram. Focusing more on the experience of enjoying coffee rather than the product itself, Starbucks places consumers at the center of their Instagram efforts, resulting in an inspiring feed followed by 3.2 million users.
With more than three million followers tracking every glamorous post, luxury brand Louis Vuitton’s feed doesn’t disappoint. Sure the brand often posts images from celebrity-filled fashion shows and big-budget ad campaigns, but the truly compelling imagery comes courtesy of architectural shots and behind-the-scenes production photos that give a brief glimpse into the mind of the brand.
Wal-Mart may be one of the most successful businesses in history, but the megabrand’s Instagram feed is in need of a major overhaul. Images of everyday products like Kleenex boxes, half-empty shopping carts, and employees receive low engagement from the account’s more than 47 thousand followers, but with Instagram CEO Kevin Systrom recently appointed to Wal-Mart’s board of directors, the account (and overall company branding) is sure to get a new look in the near future.
Which brands do you think are using Instagram the best?