YouTube’s reign as the go-to video hosting platform could soon be up, at least for brands, companies and marketers. Last month, Facebook announced that videos uploaded directly to the platform now receive more than 1 billion views a week—a staggering number that can be attributed to the ALS Ice Bucket Challenge sensation and the overall ease of adding the content for most users. With a captive audience readily engaging with video content on the platform, companies and brands now have another tool for enticing an audience, and we’ve come up with several Facebook video content marketing angles that could be helpful along the way.
Behind the Scenes Footage
Audiences and customers always like to know where and how their favorite goods and services are produced. Leave the camera rolling as you prepare for a product launch, set up for a special event or do your daily routine and cut the video into an informal clip that provides insight into a day-in-the-life of your business.
A clever video can push your contest or giveaway entries over the top, especially if the video incorporates humor and clearly communicates how simple it is to enter your contest. You also have a better chance of making sure your audience shares the contest and understands/follows the contest rules than with traditional text information.
If you have a devoted fan or customer base that would be eager to vouch for your brand, reach out to them! Incorporating customer, fan or client testimonials can add credibility to your brand and could be essential for attracting new business.
Instructional and Tutorials
Video is great for sharing information about new product features and improved services, but it can also be crucial for explaining how to use new features or changes to your services. From fun product demos to serious company details, brands can use Facebook to communicate information directly to their followers.
What other ways can brands use Facebook video to their advantage? Share them in the comments below!