What did it take to be a topic of conversation across Facebook, Twitter and Instagram this week? If you were an accidental teenage heartthrob working at Target, a fashion designer or the founder of Facebook, you stood a pretty good chance of creating some serious online buzz.
Two guys named Alex and a young billionaire are the influencers that dominated social media this week, and here’s how they did it.
With just one photo, Alex Lee went from being a cashier at Target to becoming a viral meme and a guest on Ellen in a matter of days. In no time, a candid snapshot of the teen/dreamboat-in-training bagging goods spread across the internet, with the #AlexFromTarget hasthtag becoming a worldwide trending topic and the Twitter account belonging to Alex ballooning from 200 followers to more than 700,000 in less than a week. It still remains to be seen if #AlexFromTarget is a genuine case of overnight celebrity or just a highly successful marketing ploy, but either way, both Target and Alex are reaping the benefits from the attention.
So, this may seem like a given, but hear us out. Facebook is always a “winner” when it comes to social media, but Zuckerberg has been on a roll, first by dazzling audiences with his fluency in Mandarin followed by the #AskMark Q&A Mark live streamed this week. The 30-year-old answered questions about the company, his daily routine and the film The Social Network for an hour, providing more context and insight into just who he is as a person and as a professional. The Q&A’s are a regular occurrence for Facebook, so it was nice to be a fly on the wall at the network’s HQ.
Alexander Wang X H&M
Style mavens rejoiced when high-end designer Alexander Wang announced his H&M partnership earlier this year, making Wang the first American designer to collaborate with the Swedish retailer. As expected, the frenzy that ensued when the collection debuted online and in select H&M stores on November 6 was of epic proportions, with the line selling out in one day and the #alexanderwangxhm being used nearly 50,000 times on Instagram alone.