Some exciting things happened this October (our favorite month). From Pepsi releasing its #BacktotheFuture limited edition can to Starbucks gifting us with the Frappula Frappuccino, this October has been filled with a lot of fun and interesting marketing initiatives. Here is a recap of our favorite marketing ploys and how they were received on social media.
1. Burger King's Black Bun Whopper
Although sold overseas, the "black bun" by Burger King shocked the U.S. market when it was released early October. Fans were into the idea, creating quite the ruckus on social media with anticipation for the spooky burger. However, it was soon greeted with a tidal wave of negative stories and comments on its actual appearance and mysterious ability to turn people's feces bright neon green. #Concerning.
2. #PepsiPerfect Comeback
October 21,2015 came...and went pretty quickly. Pepsi thought it would be clever to recreate the famous #PepsiPerfect Pepsi can seen in the infamous Back To The Future movie, when Marty McFly visits "the future" on October 21,2015. Only one problem - they released 6,500 cans that sold out immediately. Fans of the movie were pretty disappointed and took to Twitter and other platforms to call Pepsi "lame, told them they "sucked" and shared how utterly upset they were.
Leave it to Prince to make a mark on Instagram. He has officially joined the social media platform just a few days ago and has dubbed it "Princestagram". This isn't necessarily spooky, but perhaps it is in a way. We look forward to seeing a lot of interesting photography posted here.
4. The Frappula Frappuccino
MUuuahha. Starbucks is joining in the list of food marketing ploys this October with the announcement today to release a limited time Frappula Frappuccino. This Frap will be available in the U.S. from October 28th to the 31st. It will be a combination of a white mocha Frappucino with a squeeze of a raspberry puree around the rim, representing a "bloody twist" that even Dracula himself would drool over. Now we can't imagine this going wrong, so if you're around a Starbucks (which is impossible not to be), then go grab one!