The Visual Language

It is said that a picture is worth a thousand words. However a video is worth a thousand more. Recent studies have unveiled that videos are shared 1,200% more times than links and texts combined (Orion21). From that outreach alone, shopper’s who view these videos are 174% more likely to make a purchase.

Therefore, due to the new age of video marketing, social media platforms are making video features more readily available then ever. Take a look at Snapchat that is constructed on this very feature alone. This platform allows brands to have their very own stories highlighted at the top of users’ feeds.

Then there is Facebook. Recently Facebook has noticed a demand and has permitted auto-playing videos throughout one’s news feed. Can I get an instant access please! In addition, Facebook also allows users to upload videos straight to their feed with a click of a button.

Twitter on the other hand, has recently enabled sharing videos by both individual tweets and direct messages. Next there is Instagram, which at first was a platform primarily for photo sharing. After introducing a video feature to its users in 2015, video has now become a new method on the platform for brands to embed sponsored videos ads.

So what does this mean for your brand? These days everything is going live and a digital presence is more important then ever. However, more importantly, having a digital presence that is visually stimulating is what is going to capture your target demographic and generate an engaged audience. Whether your brand is launching a new product, showcasing an upcoming event, utilizing email marketing, or looking to increase your brand’s identity, start utilizing video. Over 55% of people watch videos online every day, so get out there and get their attention!

Let us know what you think by tweeting us at Ghost Media using the hashtag #VisualLanguage.

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