For so many of us with internet access, we feel as if social media is second nature. We live our lives exactly how we want to, and our posts reflect exactly how we want to portray ourselves to the world. We tweet what we want, Instagram what we want, and snapchat the night away. However, rarely do we stop and reflect on how our social media presence is affecting our “brand.” Whether you use social media for fun, or you’re running social media campaigns for clients, it is important to remember that someone is always watching and listening. They’re listening in a way that your words and posts matter — so you want to make sure you’re saying the right thing. We at Ghost Media believe in keeping things fun, fresh, and crisp while always maintaining a professional decorum.
Whether you’re an established brand or someone using social media for personal reasons, here are our 5 commandments of social media to follow:
Don’t Post While Angry
‘Never Twitter while you’re bitter’ is a good motto to follow across every social media platform. Social Media should be used to boost your brand, not tarnish it. Although it feels easy (and cathartic!) to blast someone online when they’ve annoyed you, we urge you to refrain. The feeling of satisfaction from biting back lasts a few seconds, but a screenshot can last a lifetime.
Engage, Engage, Engage.
When you post does it often feel as if you’re shouting into the void? Do you have thousands of followers but no one engaging with your fire tweets? Well, there may be a reason for that. According to Edison Research, only 33% of people ever follow brand accounts. That is only ⅓ of people using social media as a whole.
The problem may be that you’re not giving enough love to your audience. Spend a few minutes every day responding to other people’s posts; like them, respond to them, reblog them. However you want your brand’s interaction to look, just make sure you’re getting involved in every conversation that you can. When you start building out a network of people who know you’ll be ready to respond to their posts, they’ll be much more likely to respond to yours.
Keep Your Branding Moments Classy
Repeat after us: not everything has to be a branding moment. Just because a tragedy is trending doesn’t mean you have to be a part of that conversation. The key to great social media is understanding your brand and what you want to say about certain events. Use your better judgement and taste when it comes to turning events into branding moments. Sometimes, lightening will strike and an event will line up perfectly with what you’re trying to accomplish. Other times, it can spell out disaster.
Always Stay On The Pulse
Twitter and other social media platforms have really changed the game when it comes to staying on top of what is trending. We recommend usingTwitter Moments and your trending feed on Facebook to keep up-to-date on breaking news and pop culture announcements. A great social media strategist will know how to stay involved in what is trending and add their unique spin on it. Never feel left out of a Twitter conversation or Instagram moment just because you’re not staying informed.
Have Fun With It!
Your audience is more in tune with your emotions than you may think! If they can tell that you’re simply going through the motions, they’ll be able to pick up on that. No one wants to engage with a social media presence that feels stiff and forced. Shake it up! Change up your posting schedule, talk to your followers, make them feel like all of you are sitting around a candlelit table having a brilliant conversation. The more genuine your posts are, the more results you’re likely to see.
What are your commandments for engaging social media? Sound off in the comments below or tweet us @GhostMediaInc