When the microblogging website, Twitter, first revealed their Moments feature, it was met with a lukewarm response. For many people, Twitter was the platform for conversations, not to read news cultivated by the Twitter staff. However, moments allowed Twitter to aggregate tweets, videos, and content from users and news sources to tell stories on current trending events. For example, when the 2016 Olympics were underway users could use moments to catch up on event highlights, reactions, and news reports all in one place.
Now Twitter has announced that they'll be rolling out Moments that are user-generated. Now if you want to craft a moment specifically about hiking, you'll be able to craft your own and aggregate content from other users that is specific about that topic. From there, using will be able to search your topic and continue the conversation. In essence, Twitter moments will allow users to create conversation threads around a particular trending topic of their choosing. This is following in the footsteps of platforms such as Snapchat and Instagram, who allow users to craft their own "stories" that pertain to a particular event or topic.
No word yet on when the feature will officially launch, and so far it seems too soon to tell if it will entice users to the feature. However, as a digital marketing agency that loves sparking conversations through social media, we're fascinated to see where moments takes us. How do you think Twitter's user moments will change the way we use the microblogging platform? Do you think it will entice more streamlined conversation and expose users to diversified content?
It may be too soon to tell; all we know is if there is an 'agency' moment, we're going to be all over it.