Your favorite online content provider could soon be coming to a hotel room near you. Marriott International Inc. is currently allowing hotel guests in eight properties access to Netflix, Hulu and Pandora via television sets in the room according to a report on Bloomberg News, making the massive hotel chain one of the first to incorporate the popular services into in-room entertainment. A Marriott guest recently took to Twitter to express his excitement over the new initiative.
A move to fully integrate digital content into hotel rooms could mean massive global exposure and returns for brands like Netflix, particularly since Marriott, the world’s largest hotel company, boasts more than 4,000 properties in more than 80 countries.
Noticeably absent from the streaming party is Netflix rival Amazon Prime, which recently announced plans to produce feature films a mere five months after Netflix made a similar announcement.
Hotels have been on a fast track to keep up with current digital and mobile trends, including Starwood Hotels and Resorts, which recently begin rolling out keyless mobile entry for select guests.
Do you think a move toward offering digital content will catch on with other hotels? Share your thoughts in the comments below!