A new year, a new set of social media practices to both follow and forget. As Facebook, Twitter, Instagram and other social media networks continue to perfect their product, brands and marketers have the ongoing task of staying abreast of what social media practices work best for their company. If your goal for the year is to increase engagement across all of your social media communities, here are several simple practices you should begin today, as well as a few that you should stop doing all together.
TRY: Cross-Promoting on Your Channels
If your Instagram is a hit, use it to draw attention to other channels that might not be performing as well. Post bold images that clearly direct your followers to your other pages, but be sure that those pages are just as dynamic and worth the effort.
AVOID: Not Following Your Fans
Twitter and Instagram are still cluttered with inactive accounts, but if you notice that followers have repeatedly tagged your product or company in quality content, follow them to show your appreciation. Users often get excited with the thought of their favorite brand, restaurant or hotel following their every move and it’s a simple way to show them you are paying attention.
TRY: Posting Different Types of Content on Each Channel
Social media isn't one-size-fits-all. Your infographic, video, quote or photo may be a hit on one platform and a dud on another, so test how your audience responds to your various posts and adjust accordingly. By applying different aspects of the same content to each channel, you're addressing each audience exactly how they expect to be addressed, and the effort is sure to lead to higher engagement on each respective platform.
AVOID: Relying on Facebook
Facebook is on a mission to cut down on overly promotional posts from company pages, all in effort to encourage brands to boost pages and invest in advertising. If your social media marketing budget is on the leaner side, don’t rely solely on Facebook for your primary marketing since it is becoming increasingly more difficult for followers to see posts from companies. Track the social media referrals your website receives closely and tailor your efforts based on where your traffic comes from. You may be surprised by what you find!
Which social media practices do you plan on trying or avoiding in the new year?