Come the start of the new year, Snapchat may be a force to be reckoned with. From posting snap stories to launching discover channels, Snapchat has proved that there is no limit to what they can provide for its audience to use and explore. The popular social media app is especially attracting advertisers in the marketing industry. After adding new ad formats such as video, brands have been using Snapchat more towards their advantage. Advertisers are able to cater to their target audience by attracting a specific age group and a particular location. Although we as a digital marketing agency use a majority of the main social media outlets daily, we have not yet used Snapchat as a platform. The video advertising aspect of the app may benefit our clients as well as our company brand digitally. Social media revivals including Twitter and Facebook better watch out, Snapchat is coming in hot in 2016!