Snapchat 2.0 and Your Brand / by Ghost Media

If you’re a big fan of Snapchat (the app that allows you to communicate with people via text chat, video, or pictures that disappear after a set amount of time you dictate) get excited. A few days ago, the app rolled out what they’re calling Chat 2.0. We at Ghost Media love Snapchat for sending pictures of lattes to our best friends and all the delicious food we get to eat from our clients.


However, Chat 2.0 just rolled out a slew of features that are blowing our minds. It’s fun. It’s flirty. It is filled with extras like the ability to send your friends a comic sloth vomiting up a rainbow.

So, with all these new features and Snapchat still being a “gray area” for brands, you’re probably wondering what the new update means for you and your brand. Let’s find out, shall we?

According to the official blog from Snapchat:

“What we love most about the new Chat is how easily you can transition between all these ways of communicating — just like you do in person. When that’s possible, you aren’t texting, calling, or video chatting … you’re just talking.”

Voice memos

Now you can send your followers voice memos. Whether you want to sing them a song, whisper hot secrets or simply announce exciting news without being camera ready, now Snapchat will allow you to send voice memos.

Video and Voice Calls

Say hello to cross-platform video chat! Now users of Android and iOS devices can video chat the same way users of iOS devices are able to FaceTime. Users can now clear up space on their phones and ditch apps like Tango, the first of its kind allowing users to video and voice call for free on various platforms.


Get pumped. All those exciting and new emojis are at your disposal. Instead of your snaps getting stale, you can incorporate them into your content for an added bit of flare. Everyone loves the brand who knows how to be quick on the update and find innovative new ways to reach their audience.

Auto-advance Stories

Now when viewers click on “stories” to watch from their friends, they’re automatically taken down their list of contacts. This allows Snapchat users a more seamless viewing experience. Instead of having to click on every single story they want to see, a viewer is taken through all of their contacts and their stories throughout the day. This means a wider, more attentive audience for your brand’s story. It means you’ll be in the mix with all their friends and family — great company to have, no?

And while some people may find this particular feature annoying, think about how it can help your brand awareness. Your audience will now find you far more often than they would by having to click on your story in order to view it.

As many other brilliant blogs have pointed out, Snapchat is the future of branding and PR. With Chat 2.0 your brand will be able to blend more unique and exciting extras into your original content!

Engaging with your clients will be more seamless than ever. With the new Chat 2.0 it will feel more like conversing with your client than ever before. Snapchat has stated that their goal was to be a communication app that is second only to face-to-face talking. With Chat 2.0 it seems like the party has just begun, so join us!